Cookie Policy

Last updated: September 14, 2026

The short version

The Appraisio app sets one cookie. It remembers whether you left the sidebar open.

This marketing site counts page views with a tool that sets no cookies, and it runs one advertising pixel, from Meta, so we can find other appraisers who look like the people who visit. That pixel sets a cookie. You can switch it off for your browser in Section 6, and if your browser sends the Global Privacy Control signal we switch it off for you automatically.

Nothing here follows you into the app, and nothing in the app is shared with an advertiser. That's not a promise about the future, it's what the code does today, and this page changes in the same change if that ever stops being true.

1. What cookies are

Cookies are small text files a site stores on your device so it can remember something between page loads. Some are essential; most, on most of the web, are for tracking. We have one of each kind, described below.

2. The cookie the app sets

sidebar_state — records whether the navigation sidebar in the app is expanded or collapsed, so it looks the way you left it when you come back.

• Set by: us, on the Appraisio app (first-party).
• Contains: true or false. Nothing else — no identifier, no personal data.
• Lasts: about 7 days from your last visit.
• Purpose: your interface preference.

That's the complete list for the app.

3. Page counting on the marketing site (no cookie)

We want to know which pages are worth writing, so we count visits to appraisio.ai using Plausible Analytics, a cookieless analytics service with servers in the EU. Being precise, because "privacy-friendly analytics" is a phrase people use loosely:

• No cookie is set, and nothing is stored on your device.
• No persistent identifier follows you. To count returning visits within a day, Plausible derives a hash from your IP address and browser, using a salt that is thrown away and regenerated every 24 hours. It cannot recognize you tomorrow, and it cannot recognize you on any other website.
• Your IP address is not stored, only the country it resolves to.
• We see aggregates: page URL, referring site, browser, operating system, device type, country. Never a profile of an individual.
• None of it feeds advertising.

4. The advertising pixel on the marketing site

We advertise Appraisio to appraisers on Facebook and Instagram. To do that well, we use the Meta Pixel on appraisio.ai. It is the only advertising tracker we have, and it runs on the marketing site only, never inside the app.

What it does:

• Sets two cookies on appraisio.ai: _fbp, a random browser identifier (lasts about 90 days), and _fbc, set only if you arrived by clicking one of our Meta ads (also about 90 days).
• Tells Meta which pages you viewed here, along with the standard things any web request carries: your IP address, browser type, and the identifier above. If you are logged into Facebook or Instagram in the same browser, Meta can connect that visit to your account.
• Lets us build two audiences: people who visited this site, so we can show them an ad again, and people Meta considers similar to them (a "lookalike" audience), so we can reach appraisers who haven't heard of us.

What it does not do:

• It never runs inside the Appraisio app, so it never sees who you are as a customer, what you're working on, or any borrower or property data.
• We do not upload your app account details to Meta to match against ads.
• We do not use it to identify individual visitors ourselves. Meta shows us audience counts and ad results, not names.

Under California's privacy law and similar state laws, sending browsing data to an ad platform this way counts as "sharing" personal information for targeted advertising, even though no money changes hands. That is why the next two sections exist.

5. Why there's no cookie banner

Consent banners exist because the EU and UK require permission before a tracking cookie is set. Every US state privacy law works the other way round: the site may set the cookie, but it must tell you plainly (Section 4), give you a working way to opt out (Section 6), and honor your browser's universal opt-out signal without making you click anything (also Section 6). We do all three, so a banner would add a click without adding a choice you don't already have.

Appraisio is built for US-licensed appraisers and this site is aimed at them. If we ever market to people in the EU or UK, the pixel will be switched off for them until they opt in, and this page will say so first.

6. Your choices

Three ways to keep the pixel off:

• Use the control above. It saves an opt-out in this browser. The pixel won't load again here, and we can't see that you did it.
• Turn on Global Privacy Control in your browser or an extension. Twelve-plus states require sites to treat it as an opt-out, and we do everywhere, regardless of where you live.
• Block or clear cookies for appraisio.ai in your browser settings. Meta also offers its own ad-preference controls inside Facebook and Instagram.

Opting out of the pixel doesn't change anything about the app or your account. Blocking our one app cookie costs you nothing but a sidebar that forgets its position. Clearing local storage will sign you out of the app.

7. How we keep you signed in without cookies

Signing in does store something on your device, but not as a cookie. Firebase Authentication (a Google service) keeps your session token in your browser's local storage, or in IndexedDB in our iPhone and iPad apps.

It's strictly necessary, it's the thing that keeps you logged in, and clearing it signs you out. We mention it because "one cookie" would be a slippery claim if we didn't also tell you about the storage that isn't technically a cookie. Your opt-out choice from Section 6 is stored the same way, on your device only.

The app also stores some of your work on your device so it keeps functioning offline. That stays on your device and is covered by our Privacy Policy.

8. Third parties

Meta receives the pixel data described in Section 4 and uses it under its own privacy policy. Meta is the only third party we send browsing data to for advertising.

Stripe sets its own cookies when you're on a Stripe-hosted payment page, for fraud prevention. Those are Stripe's, governed by Stripe's privacy policy, and they're set on Stripe's pages rather than ours.

Sentry collects error and performance data so we can find crashes. It's configured without session replay, so it doesn't record your screen and doesn't set cookies.

We don't embed social media widgets, chat widgets, or video players, the usual sources of other third-party cookies.

9. Changes

If what we store changes, we'll update this page and move the date at the top. Material changes get the same notice as our Privacy Policy: we'll tell you before, not after.

10. Contact

Questions: support@appraisio.ai.